1. Plan in advance:
Planning is a process where you decide on what is to be done, how it is to be done and where it is to be done. You need to be proactive rather than reactive. Before you implement your strategies, make a detailed planning on the way you would go about it in implementing without any difficulties. The planning should be in accordance with the services that you are going to offer in your online marketing.

2. Paid advertising:
This is a great way of increasing traffic to your website, thereby increasing your leads list. The greatest advantage with paid advertising is that you can generate a very high return on investment. It can also help in generating targeted leads.

3. Banner advertising:
Banner Ads definitely help in attracting clients or potential customers from other websites, blogs or forums. Individuals need not spend much on this. They are relatively cheap and quite affordable.

4. Social media:
Almost every person is into social networking these days, be it youngsters or adults. The most commonly used social networking sites include twitter, facebook and LinkedIn. Marketing your products through these social networking sites is really worth it, because of the popularity of these sites. People would definitely get to know about your products, thereby increasing the traffic.

5. Video marketing:
There is nothing better than visually presenting your products and services to the visitors of your site. Sometimes, people may not understand if you pin down something. If you visually present it, then they would know even the minute benefits of the product. Most of the people do not impose their faith on the products until they see it through their eyes.

6. Give credible information:
Any information provided to the clients or the visitors is worth gold to them. Hence, make sure that you give some credible information about your products and services. Focus on the benefits and state some advantages that may lure the customers.

7. Split the information into series:
Make sure that you do not explain everything to the clients in a single big paragraph. They might get bored. Divide your explanation into series and paragraphs with nice subheadings to engage the readers.

1. Business should be branded clearly: The business logo or the name should identify the ultimate benefit that you would be offering. It should be short, simple and memorable.
2. Be seen in the right place: You need to first identify the target customers. The advertisements should be based on these target customers.
3. Share your knowledge: Speak out on the business and the products that are being offered. This piece of information may be really valuable for the clients.
4. Word of mouth: It can definitely be a most important marketing tool. Customers should leave you with 100% satisfaction. They should be content with the services offered.
5. Look into the competition: You can use a mystery shopper to find out the exclusive things and strategies the competitors are employing. You can check out their websites as well.
6. Offer discounts: Discount vouchers would really help in this case. Clients immediately get attracted when they come to know about any discounts that are being offered.
7. Give-Aways: You can always give a free sample product to the customers. You can link these products with the purchase.
8. Linked purchases: Snap a deal where the customer on purchasing a particular product gets the other product at a reduced rate.
9. Reward schemes: Issue cards to the customers. This card has to be stamped every time the clients make a purchase. Full card entitles the customer for a discount or free product.
10. Competitions: Run competitions and give exciting prizes to the winners. You can offer the product of your business, which does not cost much.
11. Open house: Invite regular and potential customers to the party and test the latest products that are on offer.
12. Get into online booking service: If you are in a hospitality industry, you can use this service to capture the attention of the travelers.
13. Survey: After the purchase, ask the customer to fill a small form about his experience with the business.
14. Collect business cards: You can collect these cards at the cash desk and offer monthly draws. Give prizes to the lucky ones.
15. New image party: Invite everyone when you beautify your premises.
16. Professional brochure: The leaflet should not be unprofessional. Look for spelling and grammatical mistakes.
17. Error free website: Your website should be devoid of any errors.
18. Superior telephone service: Calls should be responded within 3 rings. The answering machine should be really professional.
19. Community visibility: Contribute to the community and gain a positive and a good reputation.
20. Get involved in events and activities: Take part in charity events and increase the popularity of your business.

1. Read the newspaper daily
If you really want a better subject line, just pick up the local newspaper. Look at the headlines and see how a story has been highlighted in the limited space available. The way the newspaper headlines interplays with the actual story is really commendable.
Similarly, the email subject line should present everything what the reader is looking for in a restricted space. Habitual reading of the newspaper can really help you in getting the perfect and the right email subject line.

2. Keep on testing
Keep testing continuously to know as to what styles and trends work the best. A preliminary test before the evaluation would be perfect for the cause. Add an extra day to the campaign creation schedule. Give adequate time to yourself to try out various email subject lines. Look for the subject lines that have delivered the most.

3. Watch for spam filters
There is always a thin line between “spammy” and “catchy”. It is suggested to run the copy of the email through software called as the content checker. This software identifies any spam like phrases, words or construction. This will tell you the phrases to completely avoid. More exclamation points have the possibility of tripping the spam filter. Hence, it is better to avoid them.

1. Execute summary: There should be a quick run down of the synopsis and the overall commercializing plan. This will help you and others to identify the key and the important points. The summary should always be followed by the table of contents, so that the readers can find more particulars about each and every minute aspect.

2. Identify the current situation: Look at the present nature of the market. Just know about the competitors in the market and learn about the product that you are putting up in the market. Include data on performance and consider these aspects.

• What are the performance indicators?
• Are you gaining something or slipping back?
• If you are slipping back, can it be fixed with better marketing?

Also include data relating to your stakeholders and consider the following things

• What they need?
• What they think?
• Where they stand?

3. SWOT analysis: Do a thorough SWOT analysis. It stands for strengths, weakness, opportunities and threats in the business. This would really help in countering any situation that you might probably face in the near or the distant future.

4. Marketing goals and issues: After the SWOT analysis is done, work out on the issues that you might have to focus your program and plan around. The issues should be listed out and your marketing plan should address these issues. Strategies and goals help you in achieving the desired marketing plan.

5. Marketing strategy: Strategy is nothing but the basic logic of, how you will achieve your goals and objectives. The target market should be outlined and your strategy should always revolve around the 6p’s. Those are people, price, product, positioning, place and promotion. See as to how your strategy could be based on the 6p’s.

6. Action plans: Every marketing strategy should be broken down to specific action plans. Action plans means what you would be doing to meet the targets and the objectives. The plans should specify:

• When will it be done
• How much will it cost
• Who is responsible

After this, make a detailed plan and follow it. The marketing activities should always coordinate with the other activities.

7. Resources required: Marketing plan requires resources like money, people and technology. After determining the required resources, go ahead and finalize the marketing budget.

8. Monitoring: Careful monitoring of the present marketing plan is very much important. It plays a crucial role. Review the status for every month or every quarter. Determine if the plan and the strategy are really working out or not. If not, do the required modification wherever necessary.

1. Understanding your strengths and making your weaknesses irrelevant
Spend some valuable time in getting the SWOT analysis done. SWOT here refers to the strengths, weaknesses, opportunities and threats to a business.
Conduct market research with the present clients to get a brief idea about your reputation and standing in the market. Email survey would help you in this regard. One has to be ready for praise as well as criticism. Strengths of your business might include:

• Unique product features
• Specialist knowledge
• Flexible service
• Personal service

Always work on your strengths. Your weaknesses should not be evident at all.

2. Segment your market
Small businesses generally fall into this trap. They think that their service or product will appeal to each and every individual. They do not segment the market with the fear that if they exclude some groups, it might limit their opportunity.
Focus on the group who are a perfect fit to your products and services. Do a market research and identify the needs of that group. Based on the findings, try to develop effective marketing strategies. If you target a particular group, then the chances of succeeding are quite high.

3. Write down the marketing plan
Once you get an idea about your strengths, target market and the market opportunity, you write down the marketing plan. Marketing plan will put your strategy in place. It also helps in formulating the actions required to make you achieve your goals. It will make your dream into a reality. The marketing plan should be

• Specific
• Measurable
• Realistic
• Achievable
• Time-based

The marketing plan should be reviewed regularly because changes in the market are inevitable.

4. Decide on the tactics to be adopted
Now you have to consider as to how you would reach your target market. The options are many. You can sell it directly or through a channel or with the help of a retailer. You can communicate your message to the customers through direct mail, public relations, and telemarketing, point of sale and online.  Using several communication channels generally works well, but one has to stay disciplined or else you might burn up your budget. Finally, the channels you select must always be dictated by the target audience.

5. Measure your onward motion and refine
Marketing is not at all a rocket science, but you should be able to get a fair picture of the happenings and the impact of the strategies in marketing. To measure your success, you can always ask the new customer as to how they have heard about the business. Once you track the potency of the present strategy, then you can focus on the future as well.

1. Advertising
If you are a starter, you would definitely want to generate some income with your e-store before trying your luck by investing in the advertising. There are numerous free advertising opportunities. There are about 100 lists in which you can join. Most of them are free of cost. Advertising would definitely help in getting more traffic to your internet site.

2. Search engine optimization methods
Major portion of the traffic generating strategy should include the methods of search engine optimization. If you are unsure about it, it is always better to learn it. You can get a lot of information from the web. You would definitely benefit a lot, if you are willing to put that extra effort in gaining knowledge and educating yourself. This would go a long way in increasing the traffic to your internet site in the near future.

3. Email marketing
This method of marketing is really very popular. Always keep in mind that there is a right and a wrong way of doing this email marketing. Abiding by the spam laws is very much important and is quite crucial. Ignoring these laws can get you into serious trouble in plenty of ways.
You cannot take a group of email addresses and paste them in the mail of your client. Email addresses should be quite confidential and should not be shown to others.  Make utmost use of a reputed email marketing company to ensure that your marketing campaign is correct and is handled legally. Proper email marketing helps in effective communication. It can also establish professional contacts. You can always give a personal touch to your products.

4. Blogging
This is a very recent and a well known strategy of increasing the traffic to your internet site. It helps in showcasing the product quality that you are offering at your e-store. This can definitely act as an ideal platform in generating traffic.
People will get to know about the products and its advantages that you are offering at your e-store. If people identify themselves with the product and get attracted to it, then you can be sure that more and more people would be visiting and having a glance at your website. Connecting your e-store with social networking sites like facebook, twitter and Squidoo would also be a good way of generating traffic.

5. PPC marketing
PPC stands for pay per click. The online vendors pay people just for clicking and viewing their ads for a brief time. This is done to lure the people to their website, thereby increasing the traffic.

1. USP: If you are in a business, you want people to know why you are better than others. This has been the first rule of marketing for centuries now, and it just as valid today on the internet. Be clear about it. What benefits do your products or services provide to your customer? Exactly who will benefit from your services?
2. Target: Unless you are some kind of a conglomerate, your business is not likely to cater to everybody. Accordingly, don’t pitch your product or service to every type of visitor. You serve people with a specific set of needs. When you are creating a marketing plan, narrow down your audience to small group.
3. Lean and mean: This step directly follows from the previous step. Design your service so that it has certain specific features. Just focus completely on it like it is nobody else’s business.  This is how you will create quality, and build a loyal customer base through marketing.
4. Consistency: One of the more important aspects of your marketing is that it should have a consistent message. Your message is tied closely to your goal as a business. Articulate your goal clearly to your customers and you will attract them in droves. Things do not really start moving without well planned follow-up strategies.
5. Be understated: It is important that you do not push your products to customers in any marketing campaign. Your marketing strategy should make your products look cool, so that people would want to buy them. Being too aggressive in your marketing tone means that you lose the cool factor, and thus the attraction.
6. A solid website: With almost your entire audience shifting online, your website is your primary identity. It should reflect the quality of your work, your products, and your business. Let your website be as clean as possible. It should highlight what you want your clients to buy and get everything else out of the way. A solid website is your biggest marketing asset.
7. Social networks: Although a strong website is your base, it is not enough for a successful marketing strategy. Extend your online presence through social networking websites like FaceBook, Twitter and LinkedIn. it doesn’t matter if you only one of them or use all of them, but use them well.
8. Social bookmarking: Keep your website constantly updated with new stuff. Write blogs on your area of expertise regularly, and then use social bookmarking sites to generate interest in your product or service.
9. Be updated: Technology keeps changing and so will the way you use them for marketing. Always be on the lookout for new ways to implement your strategies and stay ahead of your competition.

Slow and steady: Many pundits will tell you that you need to be move fast with your marketing strategy, or else your competition will walk all over you. While you do need to adapt, by no means should you rush on them. Agreed that many businesses have grown quickly by being really fast in the market. Without a steady strategy however, they have disappeared even more quickly.

1. Unrealistic expectations: If you are perfect, your business will make you a multimillionaire within a year. You might think that all the millionaires and billionaires of the world were just perfect and they always knew what they were doing. The truth is most of them floundered for years before being so successful. When you want to be complete in every aspect, you tend to set goals that are not humanly possible to achieve. When you fail to meet your goals, you lose confidence.
2. Make no mistake: Most of your success in life comes through the trial and error method. Have you seen somebody become a millionaire through his website? You probably are in awe of the person and desire to be perfect just like he is. It is too bad that you can’t see how his website looked at the beginning. In all probability it was as bad as it could get. Successful entrepreneurs, whether online or otherwise, have succeeded only after they failed a dozen times and learned through their mistakes. Wanting to be perfect means that you are not really prepared for mistakes. If you don’t make mistakes, you don’t succeed. See how perfectionism is the exact opposite of success?
3. Seek no help: If you think you are perfect, and you let people know about it, you cannot ask for help. After all, perfect people know everything, and don’t need any help at all. The fact however is that you are not perfect and you need to ask a lot of questions to succeed. Again, your perfectionism impedes you from getting the right answers and succeeding.
4. Planning: If you have a perfect plan for your business, it does not need any changes. The fact however is that external circumstances change and you need to adapt accordingly. If you have a perfectionist attitude, you won’t be able to change your plan quickly enough, and you will always end up on the wrong side of success.
5. No change: When you aim to be perfect, you set out on a rigid path with meticulous plans in place. You chalk out every minute detail. If even one of these details does not seem to be coming to reality, you believe you are a failure.
6. Future focus: When you imagine a perfect future, you always lose focus on your present. Perfectionism leads to procrastination. You fail to realize that your future success depends heavily on hard work in the present.
7. Lost in detail: When you picture a perfect result, you will be confused by how to get the details right. You start focusing on the small, needles details and lose the big picture. Where do you want your business to be in the next 2 years? This is what you should always be looking at, but it should be compounded with smaller goals for every month. Perfectionism lets you get lost in the details, which will always lead to failure.

Remember, perfection is pretty much a myth. The day you become perfect, you will no longer grow and enjoy your life.